4 Ways to Optimize Your Social Presence to Meet Your Business Objectives
Today, 76 percent of businesses utilize social media to meet their business objectives. That means there is a very good chance that your business is on social media. But [...]
How to Formalize a Social Media Policy
Congratulations! You’re in charge of your companies’ social media program. While you’re getting set up with all the necessary log in credentials, be sure to confirm your business has [...]
Measuring ROI for your Employee Advocacy Program
The days when it was virtually impossible to measure social media in general, and employee advocacy ROI specifically, are long gone. With the right methodology and supporting tools, you [...]
Driving Adoption in your Employee Advocacy Program
Congratulations! You've successfully piloted and launched your employee advocacy program. What's next? The ongoing success of any employee advocacy program largely depends on motivating your colleagues to share more [...]
5 Easy Steps to Launch Your Employee Advocacy Program
The key to launching a successful employee advocacy program is planning ahead. This step-by-step guide is based on our experience helping hundreds of B2B marketing teams get social advocacy [...]
What is Employee Advocacy and How Can it Help My Small Business?
When it comes to social media, your employees are your hidden superpower. Collectively they can average 10 times more followers than a typical corporate profile, so enlisting them as [...]
What is Social Selling and How Can You Get Started?
It’s no surprise that in an all-digital landscape, nearly half of the world’s population is now active on social media. While it’s important for your business to be represented [...]
Infographic: How to Elevate Your Social Media ROI
How can you maximize your social media return on investment? This is a common question for marketers and B2B business stakeholders alike. In this infographic, we explain best practices [...]
Building a Community: How to Authentically Connect on Social Media
Every brand wants a loyal following on social media. But to draw your audience in and create connections with them can often be much easier said than done. Ready [...]
6 Tips for Avoiding Common B2B Social Media Marketing Mistakes
The social media landscape today is filled with potential pitfalls and landmines for the B2B brands attempting to navigate it. As such, B2B marketers are bound to have their [...]
