In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Unfortunately, many SMBs face a common challenge: siloed [...]
In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to [...]
Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales [...]
We all know that closing deals requires input from different internal teams to make sure that your business is matching your prospect’s expectations, and also to ensure that you’re [...]
2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over [...]
B2B buying behaviors have changed significantly within the last three years. For SMB (small to mid-sized) B2B businesses the pandemic acted as a catalyst speeding up slow-growing trends and [...]
B2B (business-to-business) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most SMB (small to mid-sized) B2B businesses have been heavily focused on digital [...]
The future of sales and marketing is changing. As 2022 nears its end, many SMB (small to mid-sized) B2B businesses are looking toward the evolving future of their sales [...]
Sales Automation is quickly becoming the most important tool for SMB (small to mid-sized) B2B businesses, but why? Sales and Marketing misalignment is the big black hole your hot [...]
The ClickDimensions lead scoring model uses a point range of 1-100. Points are assigned to actions that reflect the typical buyer journey. Behaviors that indicate more serious buyer intent [...]
