Here’s an age-old point of friction between marketers and salespeople: marketers are typically evaluated on the volume of leads they generate, but often don’t receive much meaningful feedback from [...]
As companies assess their sales tactics and results over the last 18 months, one thing is clear – buyers now demand a digital-first experience. If organizations cannot cater to [...]
What is customer acquisition cost and why is it important to your business? Customer acquisition cost, or CAC, is an important metric used by companies to determine the resources [...]
Did you know that 82 percent of B2B decisionmakers think that sales reps are unprepared? This statistic reflects the all-too-familiar drawn-out sales presentations and calls that many executives have [...]
To successfully personalize the sales process for your potential customers, you must first understand the buyer’s journey and their readiness. The buyer’s journey begins when a potential customer becomes [...]
Do you know the difference between the wants and needs of your customers? It is essential to understand how you can appeal to both to create a successful sale [...]
Today, there are more barriers than ever to selling. The modern sales process is buyer-led and organizations succeed by meeting buyer expectations, needs and questions. Buyers today are informed [...]
Thank you to Gideon Thomas, VP of Marketing and Growth at DealHub, for this guest blog post. In today’s world of rapid-fire product release where – it’s been said – [...]
Thank you to Hans Van de Velde, Marketing Manager at Net IT, for this guest post! Marketing generates leads via different channels, but only a small percentage become new [...]
