Why SMBs Struggle to Modernize B2B Marketing and Sales Strategies By clickdimensions The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B [...]
Why Simple Account-Based Sales and Marketing is a Better Approach for SMBs By clickdimensions Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales [...]
Introduction to Unexpected Click Email Events By clickdimensions For many years, email marketers have either known or suspected that some of the Clicks recorded for their campaigns are not all being created by their subscribers. That instinct [...]
3 Reasons Your SMB B2B Sales and Marketing Strategy isn’t Working By clickdimensions Increasingly, small and medium-sized businesses are struggling to fill their pipelines and convert prospects into customers. But why is this happening? While the business landscape is constantly evolving, the [...]
2021 Customer Benchmarking Survey Report By clickdimensions As a marketer, do you wonder what all the other marketers are doing? Are you wondering if you are ahead of, or behind, the marketing curve? Did you somehow [...]
22 Marketing Ideas for 2022 By clickdimensions The overwhelming amount of content on digital marketing is enough to short-circuit any marketing mind. We’ve done some of the heavy lifting for you and have curated the best [...]
What is Social Selling and How Can You Get Started? By clickdimensions It’s no surprise that in an all-digital landscape, nearly half of the world’s population is now active on social media. While it’s important for your business to be represented [...]
Cleaning Up and Re-Filling Your Pipeline: How to Identify More Qualified Opportunities By clickdimensions As companies assess their sales tactics and results over the last 18 months, one thing is clear – buyers now demand a digital-first experience. If organizations cannot cater to [...]
What is Marketing Maturity and Why is it so Important Right Now? By clickdimensions What is marketing maturity? In its simplest definition, it is the move from a seller-centric to a buyer-centric approach to marketing. Those lower on the spectrum of maturity tend to [...]
3 Ways to Optimize Your Website for Lead Generation By clickdimensions A digital-centered customer journey has emerged from the pandemic, and businesses must now put into place new funnel strategies to match. If your organization fails to meet the digital-first [...]
