Unlocking Success: How AI Empowers SMBs
Small and medium-sized businesses (SMB’s) have all faced unique challenges when it comes to competing in the digital landscape. Limited resources and workforce often make it challenging to keep [...]
Building Trust with Your Customers: A Guide to Success
In the ever-changing world of business, one thing remains consistent: trust is the foundation of a successful customer relationship. Building and maintaining trust is crucial for businesses of all [...]
Why SMBs Struggle to Modernize B2B Marketing and Sales Strategies
The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B [...]
3 Reasons Your SMB B2B Sales and Marketing Strategy isn’t Working
Increasingly, small and medium-sized businesses are struggling to fill their pipelines and convert prospects into customers. But why is this happening? While the business landscape is constantly evolving, the [...]
What is a Customer Journey Map and Why is it Important
A customer journey map is a visual representation of the path your customers take from discovering your brand to becoming an advocate for your brand. This map allows you [...]
What are the 5 stages of the customer journey?
Did you know nearly 70% of online shoppers abandoned their carts in 2021? Let’s take a closer look at why this may be. To do this, we’re going to need to [...]
The Top 5 NFP Problems Solved
There are over 1.5 million NFP (Not-for-profit), NGO (non-government organizations) and NPO (non-profit organizations) businesses in the US alone, making this industry the 3rd largest workforce in America, behind [...]
What is a user persona and how to build one in four easy steps
You might have heard of the term ‘user persona’ before, but what does it actually mean? A user persona is the creation of a business-based fictional character designed to [...]
22 Marketing Ideas for 2022
The overwhelming amount of content on digital marketing is enough to short-circuit any marketing mind. We’ve done some of the heavy lifting for you and have curated the best [...]
What is Marketing Maturity and Why is it so Important Right Now?
What is marketing maturity? In its simplest definition, it is the move from a seller-centric to a buyer-centric approach to marketing. Those lower on the spectrum of maturity tend to [...]
