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Still waiting for your sales to return to pre-pandemic levels? Sales and marketing tactics have changed and it is time for a reality check. In this infographic, we explore [...]
To have an effective marketing strategy, you must understand your target audience and how they interact with brands to make buying decisions. In an all-digital world, consumers are bombarded [...]
Digital transformation has been a hot topic in recent years. And yet, for all the talk about it, the focus has been misplaced. “Transformation” implies that the evolution to [...]
Launching a new product or service is very exciting for any organization. New offerings can help businesses achieve a variety of goals including expansion into new markets, increased customer [...]
As a marketer, do you feel confident that the skills you utilized most yesterday are the ones that will help you succeed today? In a world that is rapidly [...]
Everything old is new again. You don't need to look far to see just how true that statement is. At any given time, do a little window shopping at [...]
Did you know that 78 percent of IT professionals think they work collaboratively with marketing, but only 58 percent of marketers agree that is the case? While this statistic from [...]
Happy Halloween! 'Tis the season for costumes, candy and creepy creatures. Haunted houses and scary movies are popular this time of year for fun frights, but there are truly terrifying [...]