As a sense of normalcy returns, many organizations are waiting for a rebound in sales to pre-pandemic levels. But the pandemic accelerated the shift to digital and remote, and we’re [...]

Do you feel confident in the quality of your organization’s customer data in Microsoft Dynamics? If your company is like many others today, your response is somewhere between “not at [...]

For Microsoft Dynamics users, there is a significant difference between a marketing solution that is merely integrated with and one that is natively built within Dynamics. These differences in architecture [...]

Marketers today realize the critical importance of data analytics, but using marketing data to better reach, understand and serve their audiences is still a significant challenge. Enter marketing dashboards and [...]

The do-it-yourself (DIY) movement has been everywhere in recent years – including marketing. But over time, marketers have come to realize the inefficiency and frustration that often comes with the [...]

Much has been said about the digital transformation of businesses today. Yet, because it is brought on by an evolution in the buyer’s journey, this change should be viewed as [...]

Marketing technology helps marketers today achieve great things. However, technology alone can only take users so far. Human customer support and services are essential for a marketer’s success. This white [...]

Gone are the days of a one-size-fits-all approach to marketing. Today, it’s all about getting the right message to the right person at the right time. For Microsoft Dynamics 365 [...]

There’s a solution you may have not thought of – marketing automation. And it isn’t just for marketing anymore. Our white paper will show you use cases for marketing automation [...]

Email continues to be a preferred method of communication for most consumers today, and a successful channel for marketers too. However, in order to be effective, emails must first make [...]