The B2B Perspective on Marketing Resource Effectiveness By Sidney Tribiana With so many marketing tactics, technologies and channels to choose from today, well-planned marketing strategies are more important than ever. Increasingly, marketing teams are turning to outside resources to successfully [...]
How B2B Marketers Visualize Marketing Data with Dashboards By Sidney Tribiana Marketing dashboards are a specific category of marketing analytics software – purpose-built for the marketing department – that provide easy, on-demand access to analyze and optimize campaign and channel performance [...]
The B2B Perspective on Marketing Technology Trends By Sidney Tribiana Marketing technologies today are constantly evolving to meet the needs of modern marketers, but effectiveness isn’t assured with this evolution. From the B2B perspective, what trends will have the most [...]
Marketing Automation Integration from the B2B Perspective By Sidney Tribiana Marketing automation is a powerful tool used to make marketing tactics, processes and campaigns more efficient and effective than ever before. But how are B2B marketers integrating this technology into [...]
Optimizing B2B Marketing Automation By Sidney Tribiana New Research: Optimizing B2B Marketing Automation Marketing automation is everywhere today, as more organizations of all sizes adopt this technology and make it more of an essential part of modern [...]
The State of Marketing in Microsoft Dynamics Today By Sidney Tribiana Insights from over 330 of your marketing peers will help you more easily identify and prioritize opportunities to ensure you are getting the most out of your investment- and [...]
2021 Customer Benchmarking Survey By Sidney Tribiana Insights from over 330 of your marketing peers will help you more easily identify and prioritize opportunities to ensure you are getting the most out of your investment- and aligning [...]
2022 Customer Benchmarking Survey By Sidney Tribiana Explore data from over 260 participants, benchmarking and comparing your marketing and sales strategy, progress and future plans. With our high-level sales and marketing insights, identify and utilize the top [...]
Marketing Automation: A View from the C-Suite By Sidney Tribiana Marketing automation isn’t just for marketing anymore. Organizations today count on marketing automation to make their marketing, sales and customer experience initiatives more effective and efficient.
SMB Success: A Unifed B2B Sales & Marketing Approach By Sidney Tribiana Outdated B2B sales and marketing approaches are falling flat. The buyer journey has changed, becoming less predictable. Instead of individual buyers, buying groups now call the shots. Yet B2B sales [...]
