5 Tips for Effective Cross-Sell and Upsell Campaigns
Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to [...]
3 Internal Teams That Shape Social Media Marketing Success
Here’s a great business debate for you: which department within an organization should own social media? Marketing may immediately come to mind, but what about customer service or sales? [...]
5 Ways Marketers Can Maintain Productivity During the Holiday Season
It’s the most wonderful time of the year again! But that can often mean one of the most hectic times too, both professionally and personally. And with all the [...]
4 Ways to Maximize Your Webinar Attendance
With the cancellation of in-person events for the foreseeable future, webinars are now more popular than ever for marketers looking to connect with their audiences and achieve their goals. [...]
How to Increase Your Instagram Following
One of the leading social media platforms today is Instagram. This goliath is somewhat of a superstar in the social media world. Within months of its 2010 launch, Instagram [...]
Video Infographic: How B2B Marketers Visualize Data with Marketing Dashboards
Marketing dashboards are a specific category of marketing analytics software that provide easy, on-demand access to analyze and optimize campaign and channel performance data as well as marketing’s impact on [...]
What is a Marketing Dashboard?
The recent announcement of ClickDimensions' acquisition of marketing dashboard leader Sweetspot has many ClickDimensions customers asking, "What is a marketing dashboard?" or "How would a marketing dashboard benefit my [...]
