Email Marketing Best Practices By Amy Montague The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B [...]
Why Unifying Sales and Marketing is a Better Approach for SMBs By Amy Montague Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales [...]
5 B2B Social Marketing Strategies You Will Wish You Knew Sooner By Amy Montague To excel in social marketing as a B2B company, you must share content that provides value to your audience. Whether that is educational or entertainment-based value, every company has [...]
4 Ways to Optimize Your Social Presence to Meet Your Business Objectives By Amy Montague Today, 76 percent of businesses utilize social media to meet their business objectives. That means there is a very good chance that your business is on social media. But [...]
Your Ultimate Guide to Marketing Automation for Financial Services By Amy Montague Marketing Automation has played a huge role in the success of many financial services, such as accounting and legal, when nurturing and engaging customers throughout their journey. Unlike other industries [...]
An Introduction to UTMs (with examples) By Amy Montague UTMs can be used as the backbone of many marketing efforts as they provide high level insight into traffic sources, the effectiveness of particular campaigns, messages and platforms and [...]
Marketing Automation for Education By Amy Montague Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our [...]
The Top 5 NFP Problems Solved By Amy Montague There are over 1.5 million NFP (Not-for-profit), NGO (non-government organizations) and NPO (non-profit organizations) businesses in the US alone, making this industry the 3rd largest workforce in America, behind [...]
5 Questions: An Introduction to Marketing Services By Amy Montague In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O'Callaghan, Global [...]
What is Marketing Automation in 2023? By Amy Montague Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing, campaign automation, [...]