5 Questions: Alfredo Mezquita

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.littletaller.dev.

Alfredo Mezquita
Managing Director, Sweetspot

1. What do you like best about your role at Sweetspot?

My main responsibility here is to ensure that our vision, culture, team and quality of work are not only maintained but improved every single day. Seeing how all these pieces fit together to later find the small continuous improvements that make them even better is something that I especially enjoy. Also, as a computer engineer, being able to work so close to the product and technology is a must for me, and probably the part that I enjoy the most. Thanks to my techy background, I love to share my thoughts with the team on how a technical solution could solve a specific business need. And, last but not least, being able to work alongside our clients, hearing their honest feedback and using it to then transform our product with new features and functionality is very satisfying.

2. What is one piece of advice you would like to share with ClickDimensions customers?

The team hopes that you will all enjoy and benefit from Sweetspot soon! I’m eager to receive all the feedback from the ClickDimensions community, so my advice is to share your thoughts with us. We are proud of what we have built, but it wouldn’t have been possible without paying attention to what our end-users have to say. We are keen to hear your thoughts, no matter how crazy your ideas may be, so please feel free to contact us and share them!

3. What’s new in your department or area of the company that’s exciting for ClickDimensions customers?

Sweetspot being part of ClickDimensions opens a new and exciting era in the history of both companies. Our mission is to democratize marketing data, and this is exactly what we are doing right now. In relation to the software product itself, our development team is working really hard on some incredible new features such as verbalization, Alexa integration, IA, predictive modeling and others that we can’t disclose yet. But we are sure you will love all of them!

4. As a child, what did you want to be when you grew up?

This is funny; when I was a child I loved to play with my NES and my dream was to be part of the video games industry. Eventually, I pursued a BS in computer science and I’m now working in technology. Yes, I know it’s not the same, but still pretty close to what I aimed to do. I’m pretty sure that the 7-year-old version of me would be happy with it.

5. What is your favorite way to spend your free time?

I enjoy doing many different things with my family: my wife, my daughter and our son, who will be born in June. I love sports too. I’m currently preparing for my fifth half-marathon and I’m planning to do a marathon soon. In winter, you can find me on the slopes surfing with my snowboard. I’m also an avid learner. I love learning about new technologies, the internet and all forms of renewable energies – and how they can work together to help us to create a better world.